Dell Direct/Indirect Selling Strategy

[pic] Current Event (module 8 - Distribution) Dell Computers - Direct & confirmatory Sales and Distribution October 27, 2011 Presented by: Group D Melita Lovic (IR) Jason whole wheat flour Scott Larsen William Webster Introduction Distribution Channels indue Decisions Are an authorised Part of trade Strategy (4) Module 8 in general foc employments on Place (fourth element of Marketing Mix) and why a company selects one diffusion pathway over an any(prenominal) other, or create aims complex multi-distributional enraptures. A Channel dodge whitethorn be direct or verificatory, dep closinging on a producers stopping point whether to handle the whole distribution themselves or use middlemen - wholesalers, retailers and other specialists. Direct channel distribution involves the manufacturing business sell to the end consumer. With the direct channel, the producer has the benefit of knowing its customers much virtually and can adjust the products or marketing undulate to go their needs more quickly. However, they also take on the take chances of holding inventory and ar usually check to online purchases and fork out no real face-to-face interaction with their customers.

Companies that like to require the entire process, and tincture they are better suitable than individual outside the company promoting their wares use the direct channel. The indirect distribution channel involves at least one go-between that organism a wholesaler, retailer or both. With the indirect channel the manufacturer relies on the intermediary to carry out promotional activities and in exchange ! for lower margins, some of the inventory risk as well. Companies that wish to reduce the risk of holding inventory, who feel that retailers are closer to the customer, and know their needs best, will choose the indirect channel. A multi-distributional channel will involve the manufacturer merchandising to both the end consumer and selling through an intermediary. This is a mark of both the direct and indirect channels and takes on some of the...If you want to get a full essay, ordination it on our website: OrderCustomPaper.com

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