The Mcdonals Swot Analysis

The McDonalds Revitalization: Getting Getting Better, Not in effect(p) Bigger Eric Leininger Senior frailty President May 12, 2010 McDonalds McDonalds transport Price $75 $60 $45 $30 $15 $0 1999 2000 2001 2002  harvest-time Growth From untested Units vs. Comp gross sales worldwide Sales Growth* 7.4% unfermented Unit Sales Growth 6.1% Comp Sales Growth 3.4% 1.7% 1999 * In constant currencies 2000 2001 2002 Revitalization Strategy BETTER, BETTER, Not Not nevertheless BIGGER refocus Refocus on Brand McDonalds Better, Not Just Bigger = Results spheric Sales Growth* 8.1% 8.5% 7.8% 7.4% 6.8% 6.1% 4.9% 5.0% 5.6% 3.4% 1.

7% 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Comp Sales Growth * In constant currencies newly Unit Sales Growth McDonalds McDonalds Stock Price $75 $60 McDonalds Plan to acquire $45 $30 $15 $0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Q1 2010  working(a) Operational worthiness Financial Financial Discipline  trade Marketing leading Restore Restore relevancy My My life has changed but McDonalds McDonalds has not changed with me --McDonalds customer, 2003 Restore Restore Relevance Rebuild Trust Quality Quality Childrens hale Being Rebalance Rebalance Global and topical anesthetic Global Scale Local Relevance 5 Principles for Effective Principles Global Global Marketing 1. 1. Clear understanding of consumer similarities and differences across marke ts Consumer Framework: Consumer Who, What! , When, Where, wherefore Consumer necessarily 1 2 3 4 5 Consumer Groups 1 2 3 4 5 ..... ..... 2. 2. Identify agate line and brand building initiatives that will travel 24 Hours Salad ingress Cashless Snack-wrap Drive-thru McCafe 3. 3. Leverage global insights and marketing assets 4. 4. Ensure local relevance 5. discover brand...If you want to get a full essay, recount it on our website: OrderCustomPaper.com

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