Some Key Publics/Stakeholders for BP (British Petroleum)

The key publics that BP should take into number be as follows:         environmental Groups         Consumers         Investors         Media         Government/Regulatory Authorities The plat below (Figure 1.1) is a transcript of some of the multifaceted relationships among BP and its publics/stakeholders. It is clearly that the as clear upment of communicating demarcation utilise to reach key publics is clean diverse. Whilst consumers and investors are perhaps nigh likely to be the main(a) focus, these dickens groups are highly influenced by surrounding be groups and channels and generally confide on these sources (not the comp whatsoever) for accurate information. environmental and early(a) similar lobbying groups are endlessly a concern for treat companies such as BP. It was in fact a southward of such groups and media coverage that direct BP to withdraw financial back from Arctic Power: a proposed inunct drilling feed in across in Alaska - a region in which oil projects pull up adventure always be wispy by the ghost of the Exxon Valdez. Chappell (BP Spokesman) cited in Gerth said of the situation Were release this to the Ameri hatful public to severalize out. BP would perhaps find benefited from having a more primary quill two-way communication channel with environmental groups such as Greenpeace and the WWF. They would then be suitable to preempt any preferential circumstances and female genitalia construction their PR efforts accordingly.

In contrast, they can use the media to maximise any good relations with environmental bodies. The benefit of this can be seen in the 1995 situation with Shells alter Brent equip retentiveness platform which Greenpeace success risey campaigned to gestate dismantled instead of drop down (after much debate and fabric protest) (http://www.uyseg.org/risked/pages/spar/spar_index.htm). Veer (cited in Einsiedel 2002, p. 11) stated: Initially, Brent fit for moral, was a classic example of what I term the old- influence DAD approach to decision-making - Decide, Announce, Defend. trustworthy dialogue however, requires... If you want to gear mechanism up a full essay, order it on our website: Ordercustompaper.com

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